CFW Industry Trends and Insights
We host industry-specific evenings, giving people the opportunity to learn and discuss industry trends. Surrounded by an intimate group of individuals with various levels of experience in the industry, our CFW Team facilitate exciting conversations with honored guests who share insights on the ever-changing digital media and technology landscapes.
Next Industry Insights Event: TBA
2017
Location: CFW Careers, 80 East 11th St, Suite 402, New York, NY
Previous Industry Insights Events
We met Mitch Roling through our extended recruiting engagement with eMarketer and saw the significant contributions Mitch made to that fast-scaling organization through his data fluency. Mitch gained skills and experience that he was ultimately able to build into his own consultancy, My Dataist (hyperlink). Today he’s advising a host of clients around their data needs— and, of course, he’s our trusted go-to for anything data-related. With the power of data and analytics top of mind, we thought it timely to have Mitch weigh in on the topic.
Kim launched her career in advertising and grew to leadership in the adtech space. She’s led sales efforts in early stage startups, more established companies, and global organizations breaking into new markets. Kim is now the Global Head of Sales at K3, a retail tech software company. We asked Kim if she could share some of the key lessons she’s learned throughout her career, specifically for rising leaders and women in tech. As usual, she was insightful, passionate, and oh-so-wise in her answers.
A mentor of mine once told me that if you can’t clearly explain your job to your mom, then you're not communicating well. My mother’s confusion about my nearly two-decade long career got me thinking; why is the role of Customer Success still so hard for people to understand, and how do we make its very real value crystal clear?
Our conversation with Rebecca touches on: data that bring together the different departments and the ‘why’ behind the numbers, the challenge of story-telling in the feature-led world of SaaS, and how to assess marketing leadership talent in the interview process.
Surinder Singh’s most recent social venture, Turnout, is a platform that streamlines employee community event organization and helps Employee Resource Groups (ERG’s) measure their progress and impact on inclusion and belonging. We reached out to Surinder to learn more about what inspired him to start Turnout and how this platform helps to drive ERG engagement and effectiveness.
Six months into quarantine life, many of us are experiencing some side effects of our new work environments. The necessity to transition our lives to the digital realm has caused us to collectively experience a new phenomenon coined “Zoom fatigue,” where we end the workday feeling more exhausted and drained than usual. And while we’ve been video conferencing for years now, this specific fatigue has - not surprisingly - spiked since March. Below are some key reasons why we’re feeling more worn out at the end of our digital workdays, as well as our tips to combat the side effects of our constantly Zooming lives.
Last week we took a closer look at where the AdTech industry is headed, and how to navigate your career if you’re positioning yourself in that industry. We invited Justin Wagner, Principal Account Executive at AdRoll, to weigh in on the matter.
How to navigate your sales career in today’s ever-changing media landscape? We recently took on the topic in an evening of craft beer and conversation with sales leader, John DiLeo, VP of Sales and Marketing at DNAinfo.
Last month we hosted our first industry-specific wine tasting, in an effort to facilitate discussion around industry trends important to our candidates and clients. Surrounded by an intimate group of individuals with various levels of experience in the industry, our guest Brendan Spain, US Commercial Director at the Financial Times, shared some insight on the ever-changing digital media landscape, what it’s like to work at The FT, and most importantly, his preferred East Coast skiing destination (Killington, VT).
A critical component of building diverse and inclusive organizations is around recruiting and hiring, and it often presents one of the greatest challenges “How can we build a more diverse candidate pool?” “How can we diminish drop off through the hiring process?” and, ultimately, “How can we improve our retention statistics?” The implications are significant, not only relevant to fulfilling a corporate commitment, but fundamentally impacting employer brand. [stats re: job seekers valuing diversity & inclusion]. While the demographic starting point varies across function, nature of work, geography, etc. we have identified best practices that improve the outcome of recruiting efforts.